Digital Marketing

The Digital Evolution Of Traditional Marketing

You may have heard the rumors about traditional marketing being dead or dying. As print media circulation declines and television morphs into streaming services without ads, it certainly feels like these rumors could be true. However, when you look at the essence of any ad campaign, be it digital or traditional, you’ll see the fundamentals …

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Effectiveness Of Social Media For Small Business & How To Leverage It

It’s no secret that social media has created the largest shift in marketing the world has ever seen. Being able to have direct, instant, connections between businesses and consumers have been more of a game changer than anyone could have imagined. Small businesses, that were once priced out of the advertising game, can now run …

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4 Secrets That Will Improve Worker Performance

When small business owners make an effort to improve the well-being of their employees, they are rewarded many ways. Their employees are less likely to call out sick, the work environment is healthier, and there is an increase in productivity. Small business owners should encourage their employees to become healthier by establishing a smoke-free workplace …

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What You Need to Know About Trade Secrets

Running a successful business and turning profits in a competitive market is difficult enough as it is. But in many industries, businesses also have to contend with unethical competitors and disgruntled employees and former business partners who will sink to low levels to gain an advantage. Are your company secrets adequately protected from theft? Have …

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How to Prepare to Launch a Product for Your Small Business

Reports show that only approximately 20-25 percent of product launches are successful. The reiteration of this statistic is not intended to provide discouragement for business owners. Instead, the message is intended to call attention to the importance of being well prepared for the launch of a product. The tasks necessary to realize success when preparing …

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How to Make Your Product Fly Off the Shelf

You’ve worked tirelessly in order to get your product ready. After spending time on market research and designing your product, it’s now ready to ship. It’s time to determine how to make your company’s products stand out from the crowd. In this post, you’ll learn four important tips for selling physical products. Spend Time Focusing …

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5 Things Small Business Owners Can Do to Help Their SEO

There are many reasons that business owners sometimes fail to pay the proper attention to SEO issues. First of all, much of their effort goes into the actual running of their businesses. Some business owners are not necessarily knowledgeable about SEO. Finally, some business owners simply do not know where to begin in their SEO …

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SEO Competitive Analysis: Why It’s Necessary

SEO, by nature, is a competition where you try to outrank other sites. Specifically your competition. This is why an initial competitive analysis is an essential part of any SEO implementation. When done correctly, you can get valuable insights into how your competitors approach their SEO strategy. This can benefit your initiatives in different ways …

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Revolutionize Your Meetings and Improve Productivity

Most managers and employees in the workplace schedule meetings to increase productivity and communication within the company. Unfortunately, holding frequent meetings can interrupt everyone’s schedule and lead to delays with workflow. If you want to revolutionize your work meetings to improve productivity, there are a few important steps to take. Require Participation It can be …

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