How to Prepare to Launch a Product for Your Small Business

Reports show that only approximately 20-25 percent of product launches are successful. The reiteration of this statistic is not intended to provide discouragement for business owners. Instead, the message is intended to call attention to the importance of being well prepared for the launch of a product. The tasks necessary to realize success when preparing …

SEO Competitive Analysis: Why It’s Necessary

SEO, by nature, is a competition where you try to outrank other sites. Specifically your competition. This is why an initial competitive analysis is an essential part of any SEO implementation. When done correctly, you can get valuable insights into how your competitors approach their SEO strategy. This can benefit your initiatives in different ways …

Revolutionize Your Meetings and Improve Productivity

Most managers and employees in the workplace schedule meetings to increase productivity and communication within the company. Unfortunately, holding frequent meetings can interrupt everyone’s schedule and lead to delays with workflow. If you want to revolutionize your work meetings to improve productivity, there are a few important steps to take. Require Participation It can be …

What to Know about Finding the Right People for Your Small Business

When you’re looking to fill a position in your business, you’re probably interested in finding the most qualified candidate as quickly as possible. But you need to be careful about hiring too quickly without having assessed if the person will be the right fit for the position and the rest of your business. Making the …

How To Drive More Sales To Your Baltimore Local Business

How To Drive More Sales To Your Baltimore Local Business For many small businesses in Baltimore Maryland, one of the biggest struggles is getting more prospects and customers, especially during the early stages of the business. Local SEO can be an effective solution to that problem: by ranking high on Google Maps, we can get …

Marketing Effectiveness and Marketing Attributions for Small Businesses

Marketing Effectiveness and Marketing Attributions for Small Businesses It is no secret that marketing’s (and marketers’) influence on revenue is often underestimated and downplayed, especially by the sales team. There’s actually a good reason behind this, marketing often focuses on long-term goals: develop a brand image, create a sustainable SEO strategy, develop long-term automated lead …

Digital Marketing for Small Business: The Ultimate Guide

Digital Marketing for Small Business: The Ultimate Guide In a world dominated by the internet and endless online activities that span from social media to streaming videos, no wonder marketing has evolved from its “traditional” form, into this brand new concept of digital marketing for small business. So what actually is digital marketing? And more …